Starbucks (SBUX) CEO Howard Schultz sent out a company-wide letter following President Donald Trump’s decision to sign an executive order that bans citizens of seven majority Muslim countries from entering the United States.
The executive order, signed on Friday, temporarily halts citizens from Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen from entering the US.
“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” Schultz wrote.
He continued: “These uncertain times call for different measures and communication tools than we have used in the past. Kevin and I are going to accelerate our commitment to communicating with you more frequently, including leveraging new technology platforms moving forward. I am hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack, and want to use a faster, more immediate form of communication to engage with you on matters that concern us all as partners.”